2021 special releases
The task for this campaign was to optimise as best I can the flat illustrations of creatures supplied to me.
As the animals have been illustrated into their environments, I have identified sections of the creatures that I can use to animate to create snippets or glimpses of the creature for a teaser-solution only.
The production approach will be to isolate (and build if necessary) sections of the creatures that I can then animate through giving the assets anchor/joints points from which we can make the creatures come alive.
It's fair to say that whisky has never looked so beautiful!
Motion Graphics for Social Media