Guinness Matchday is a new football platform in Africa that celebrates the fans by giving them the best possible EPL viewing experience in venues across key markets. Essentially the African Guinness summit is imminent, and last minute the client wants to bring the Guinness Matchday logo to life visually in a ‘build’ form. Dynamic, slick and visually appealing.
What are we after?
It wants to build onto the screen eg circles animate in around glowing harp, text animates in and splat textures burst from behind, finish with a gleam and glow.
The logo represents a football crest / badge.