‘Choose your room’ HMS Apps
This project I had to create 8x static images showcasing how HMS apps can be used at home. These assets will be published in the form of 2x carousels.
Each carousel focusing on a different content pillar: entertainment and work
Each carousel post will contain:
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A variation of the main house
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6 rooms focusing on the key products
The subjects in the room interact seamlessly with the products and include images of hardware products where appropriate.
‘Weekends with HMS’
Context & Background
I planned to show how people can enjoy their favourite weekend activities – cooking, baking, painting, reading, dancing, hosting virtual parties – with HMS app features. I showed scenarios of familial groups, remote connections between friends and loved ones, connections with pets, self-love. All the scenarios demonstrate an emotional connection with a daily weekend activity.
The subjects in the comic strip interact seamlessly with the products, and I included images of hardware products where appropriate. These settings should also tie into the current lockdown scenario, and make the series feel relevant for the clients global audience.
Objectives
• Raise awareness of HMS apps
• Showcase HMS as useful in everyday life
• Use humour to engage with audiences
Social Channels & Formats & Dimensions
Facebook, Instagram, Twitter
The Ask
Create 4x static images in the style of a comic strip.
Create 1x combined
